It is true that in recent years the economic situation has been increasingly straining all of us. The cost of energy, basic goods, fuel and the cost of living in general is constantly rising. This situation has therefore significantly affected our own production and marketing sector. On the one hand, the unstoppable rally in raw material prices, on the other hand, the increased transportation costs, the almost doubled cost of electricity, are conditions that are reflected in the increased prices of our products and goods. In periods of low mobility, as is known, companies are looking for ways to approach the consumer public. One of them is discounts. As a reference to whether these are real or not, I will not answer it directly but indirectly and I hope it is understood. At a time when everything around us is getting more expensive and a product during a period of discounts or not , is offered -50%, -60% & -70% ... for me it means that: It was overvalued for a long time and is now being offered at close to cost to enhance a company's liquidity. Its initial price is fictitious and is simply used to impress the consumer by creating the false sense of "acquisition opportunity" It is a fashion product that if not sold within a certain period of time will remain in stock due to seasonality or other factors. It is a lower quality product, usually imported from countries with very low production costs and a much lower initial price than the listed one. It is a product that does not meet basic specifications and aims to sell opportunistically and deceive the prospective buyer. The largest percentage of its value is added advertising & branding value and even at such a high discount it yields profits for the company offering it. To the question of most people about discounts of 50% & above, we answer that in our company the products are priced based on raw materials and production costs and we aim for the best quality-price ratio. With us there is no room for extreme discounts because the value of the product is in the product itself and not in advertising, brand, etc. Sincerely, Ioannidis Manos